Category: Technology
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Personalize or Perish Why Ad Testing at Scale Is the New
Personalize or Perish: Why Ad Testing at Scale Is the New Marketing Imperative The Attention Gap Is Real Digital audiences swim in a sea of impressions, yet almost none of it sticks. A 2023 consumer study found that Americans remember only 1 %–10 % of the ads they saw in the previous 24 hours—even when…
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Redefining Leadership in an AI-First World
As AI transforms marketing, small organizations must shift from traditional brand-building to a KPI-driven approach. Leaders need to focus on measurable outcomes like sales growth and engagement, trusting AI to handle processes. By embracing data-driven strategies, these businesses can increase efficiency, improve targeting, and stay competitive.