WHY do people care?
AI has improved targeting, but understanding why people are interested still relies on intuition. I’m working to change that.
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Mission Related Pricing — a way to increase revenue
Many museums are under pressure: On the one hand they are expected to increase the number of visitors and attract a more diverse population. On the other hand their financial leeway is decreasing. Essential investments in exhibitions or additional research and programming are rarely possible. One of the most common tools to attract more visitors…